Discover

Importance of Welsh language in the economy/to business

Using the Welsh language has proven benefits for business as the following shows (click here for PDF):

76%

… agree or strongly agree that using the Welsh language attracts customers 82% agree or strongly agree that using Welsh adds value to a product or service 84% agree or strongly agree that using Welsh enhances the business brand.

17.8%

… of the population can speak Welsh – that’s 1 in 6 of potential customers. In some areas like Gwynedd, it is as many as 1 in 2.

*90%

… of those interviewed felt that being able to deal with organisations in Welsh makes them feel valued as a customer.

*82%

… say that they are more inclined to choose a company that provides a good Welsh language service.

You can look at your area by using the Welsh Language Commissioner’s interactive database.

Click on the video below to see what these employers have to say:

*Data from Welsh speakers

All data taken from Using the Welsh language – the business case – Welsh Commissioner